Search Engine Marketing Assistant Manager

Summary

We are seeking a dynamic Search Engine Marketing Assistant Manager to join our innovative marketing team. This key role involves directly managing and optimizing paid search media campaigns across Google and Bing channels. The ideal candidate will have a strategic mindset with hands-on experience in driving performance through data-driven insights and creative solutions. This role will contribute significantly to executing a cohesive digital strategy that aligns with our growth objectives.

What You’ll Do:

Key Responsibilities:  

• Develop, implement, and manage paid search campaigns on Google, including YouTube and other Google Ads products, to achieve business goals
• Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives
• Continuously optimize campaign performance through rigorous data analysis, A/B testing, and trend monitoring
• Manage all paid search copywriting, ad copy testing, and landing page testing
• Own paid search reporting and analysis, turning data into insights to drive actions that improve the SEM program
• Manage budgets effectively to maximize ROI while adhering to financial plans
• Generate insightful reports on campaign performance and provide strategic recommendations
• Owns the Google Ads pixel and conversion event library, managing communications with the web team to make sure our ad accounts are aligned to website updates and tracking remains in working order
• Stay updated with industry trends/advancements to keep AZEK at the forefront of digital innovation

What You’ll Bring:

Required Competencies:  

• Extensive experience, at least 3-5 years with hands on keyboards managing paid search media campaigns on Google and Microsoft
• Strong understanding of media channels within Google ecosystem (including PMAX, Demand Gen, YouTube)
• Proficiency in data analytics tools such as Google Analytics or Adobe Analytics
• Proven track record of developing strategies that drive measurable results
• Excellent communication and collaboration skills to work effectively within a team
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $90,000 to $100,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee.
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan
• 11 paid holidays per year
• Paid vacation
• Paid sick leave
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions