Marketing Director of Digital Product, Sites and Applications

Summary

Reporting to the VP of Digital Experience the Director of Digital Product, Sites & Apps will be a hands-on leader that is responsible for our websites, digital applications, and technical data integrations across the organization. This leader will own the strategy, vision, and roadmap for digital platforms, ensuring they deliver engaging customer experiences, seamless integrations, and measurable business outcomes.

The role requires a balance of digital product management expertise, technical acumen, and customer-first mindset. This leader will partner cross-functionally with brand marketing, product, IT, UX, and analytics teams to drive engagement, accelerate performance, and scale our digital ecosystem.

This position is based at our offices in Chicago with a hybrid weekly work schedule. An employee shuttle to and from Ogilvy Transportation and Union Station is provided, as well as subsidized parking in our buildings attached garage.

What You’ll Do:

Product Leadership & Strategy

• Define the strategy, vision, and multi-year roadmap for websites, digital applications, and platform integrations.
• Own product intake, prioritization, backlog governance, and release planning in partnership with IT delivery teams.
• Lead a team of product managers, SEO specialists, CMS managers, and data technologists.
• Align product initiatives with business goals, customer needs, and enterprise growth priorities.
• Establish and champion modern product management and agile best practices.

Customer Engagement & Experience

• Partner with UX and marketing teams to improve engagement through optimization, experimentation, and personalization.
• Translate customer insights, journey data, and testing results into product enhancements and feature roadmaps.
• Deliver conversion-driving experiences, including next-best-action strategies and optimized lead journeys for homeowners, pros, and channel partners.
• Ensure all digital experiences are consistent, high-performing, and accessible across devices.
• Lead the roadmap for all websites across James Hardie brands ensuring reliability, compliance, integrations, personalization, and marketing technology connectivity.

Platform Performance, SEO, LLM/AEO,& Governance

• Own site and app technical performance, including uptime, speed, Core Web Vitals, tagging, and performance engineering.
• Champion enterprise SEO and on-site content architecture, taxonomy, and internal linking strategies.
• Partner cross functionally to increase James Hardie brands perception across the AEO/GEO ecosystem.
• Define and maintain digital standards, governance models, and reusable experience components.

PIM, Data & Integration Management

• Oversee the technical integrations that connect websites, applications, and data systems to our Marketing Product Information Management environment.
• Ensure platforms are scalable, secure, compliant with data/privacy standards, and maintain consistent data flows.
• Work cross functionally with

Cross-Functional Collaboration

• Partner with Marketing, Product, IT, and Analytics to deliver integrated digital experiences that support both brand and performance goals.
• Manage vendor and platform relationships for CMS, SEO/GEO tools, app frameworks, and related technologies.
• Support enterprise digital planning, platform consolidation, and modernization initiatives.

Team Leadership

• Lead and develop a multidisciplinary team across product management, CMS, SEO, and data operations.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Build clear career paths, role clarity, and ongoing skill development for team members.

eCommerce Support & Enablement

• Support the evolution of direct-to-consumer capabilities.
• Partner cross-functionally with Sales, Marketing, Product, and IT to ensure cohesive and scalable eCommerce experiences.
• Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.

What You’ll Bring:

• 10+ years of experience in digital product management or related roles, including leadership of complex digital platforms.
• 5+ years leading teams in a matrixed, cross-functional environment.
• Proven track record delivering websites, digital applications, and integrations that drive measurable business outcomes.
• 5+ years working with Adobe Experience Cloud platforms (AEM, Target, etc)
• Strong understanding of CMS, SEO, Web Vitals, and digital data integration best practices.
• Experience managing vendors and technical delivery partners.
• Technical fluency with web/app platforms, APIs, data flows, and digital architecture.
• Customer-first mindset with exceptional analytical and problem-solving abilities.

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $190,000 to $210,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• (Paid sick leave)
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits