Digital Asset Specialist

Summary

Reporting to the Manager, Digital Operations & DAM, the DAM Manager oversees enterprise-wide governance, organization, metadata management, and lifecycle operations across Bynder and Adobe AEM Assets. This role ensures all brand, product, creative, and marketing assets are properly cataloged, consistently tagged, rights-managed, and easily discoverable for global teams.

The DAM Manager partners with Brand, Creative, Marketing, Product, Sales, and IT teams to standardize workflows, support adoption, and ensure the DAM ecosystem enhances content delivery across websites, apps, campaigns, and customer-facing tools.

This position will be based at James Hardie’s Fulton Market office in Chicago, IL, with a hybrid in-office schedule.

What You’ll Do:

Asset Management & Organization

• Maintain and evolve the taxonomy, folder structure, metadata schema, and tagging standards across Bynder and Adobe DAM.
• Govern ingestion workflows to ensure all new assets are properly cataloged, tagged, and rights-compliant.
• Oversee asset lifecycle management including version control, archival, expiration, and permissions.
• Ensure asset availability, publishing workflows, and integrations support enterprise content delivery (web, apps, campaigns, social, sales enablement).

Governance, Compliance & Rights Management

• Enforce asset governance standards and naming conventions across teams and markets.
• Manage rights metadata, licensing windows, expirations, and usage restrictions.
• Conduct regular audits to ensure data quality, metadata accuracy, and compliance with brand standards.
• Serve as a key contributor to the DAM Governance Committee or Operational Working Group.

Workflow Optimization & Cross-Functional Collaboration

• Partner with Brand and Creative Operations to support production workflows and creative delivery.
• Collaborate with Digital Product, Marketing, and Sales to define how assets flow into websites, apps, CRM, and channel platforms.
• Partner with IT/Engineering on system enhancements, troubleshooting, integrations, and roadmap planning.
• Support regional and global teams, ensuring alignment with global taxonomy standards.

Training, Support & Adoption

• Lead onboarding and training for new DAM users across the enterprise.
• Develop documentation, best practices, and training materials to support adoption.
• Provide ongoing support, manage user requests, troubleshoot issues, and facilitate continuous improvement.

Analytics & Reporting

• Track and report on key DAM performance metrics, including search success rate, asset usage, adoption, metadata completeness, and lifecycle compliance.
• Identify opportunities to optimize asset reuse, reduce duplication, and streamline content operations.
• Provide insights to leadership about system adoption, governance gaps, and workflow improvement opportunities.

What You’ll Bring:

Required Skills & Competencies

• 3–5+ years of experience in DAM management, digital content operations, or related fields.
• Hands-on experience with enterprise DAM platforms, preferably Bynder and Adobe AEM Assets.
• Strong understanding of metadata, taxonomy design, governance frameworks, and asset lifecycle management.
• Experience supporting creative, brand, marketing, and digital teams.
• High attention to detail, strong organization, and excellent communication skills.Ability to manage multiple stakeholders and operate within a fast-paced, matrixed environment.
• Familiarity with workflows supporting web, app, CRM, and channel content delivery.

What Success Looks Like

• Consistent metadata application, taxonomy adoption, and governance integrity across both DAM systems.
• High asset discoverability and improved search success rates across user groups.
• Increased adoption and reduced duplication across marketing, creative, product, and sales teams.
• DAM workflows that seamlessly support website, app, and campaign delivery.
• Proactive governance, compliance, and rights management to reduce risk and enable reuse.
• Strong partnership with brand, creative, marketing, digital product, and IT teams.

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $68,800K-$86,000K.  Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• (Paid sick leave)
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits

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