Director, Marketing Automation

Summary

The Director of Marketing Automation is responsible for leading the strategy, execution, optimization, and governance of Marketing Automation across the enterprise. This role owns how we design, activate, and scale automated customer journeys, nurture programs, segmentation logic, scoring models, and personalized communications that drive deeper engagement and measurable business outcomes.

The Director ensures all marketing automation programs are data-driven, cross-channel, compliant, and fully aligned to our broader One Hardie digital ecosystem. They will partner closely with Digital Product (Sites, Apps, CDP/CRM, Analytics), Brand, Creative, and Marketing teams to enable seamless activation across channels. This role reports to the VP of Digital Experience.

This position is based at our West Loop office in Chicago with a hybrid weekly work schedule.  An employee shuttle to and from Ogilvy Transportation and Union Station is provided, as well as subsidized parking in our buildings attached garage.

What You’ll Do:

Marketing Automation Strategy & Governance

• Own the enterprise-wide strategy, roadmap, and capability growth plan.
• Develop scalable frameworks for nurture programs, lifecycle journeys, scoring models, segmentation, and personalization.
• Establish standards, naming conventions, documentation, and governance to ensure consistent and compliant usage.
• Define and enforce best practices for deliverability, privacy, opt-in management, frequency, and channel governance.

Journey Design, Personalization & Execution

• Lead the design, implementation, and optimization of multi-step, multi-channel customer journeys including welcome programs, micro-journeys, inspiration paths, abandonments, and CRM-linked journeys.
• Partner with Brand and Creative to build dynamic content personalization strategies.
• Translate business and customer insights into actionable campaigns that improve engagement, conversion, and lifetime value.
• Maintain a structured testing framework (A/B, multivariate, segmentation testing) to optimize performance.

Data Activation & CDP Collaboration

• Partner closely with the CDP & CRM team to define how segments, identity stitching, and behavioral data activate across systems.
• Ensure proper field mapping, data hygiene, enrichment rules, and lifecycle data standards are established and maintained.
• Use CDP-powered insights (behavioral, contextual, first-party identity) to drive more relevant and timely journey triggers.

Cross-Functional Enablement & Partnership

• Serve as the primary liaison between Marketing, Brand, Digital Product, Sales, Analytics, and Creative for all automation needs.
• Partner with the Digital Product Sites & Apps teams to design journeys that span web, app, email, SMS, and CRM.
• Partner with Analytics to build reporting dashboards and measure journey performance.
• Drive automation-focused enablement sessions for internal stakeholders.

Platform Operations & Team Leadership

• Lead the Marketing Automation team, including specialists, architects, and agency partners.
• Oversee configuration, system enhancements, integrations, and platform upkeep in partnership with IT and Digital Operations.
• Manage QA, UAT, and release cycles for Marketo-related deployments.
• Maintain system health, performance, deliverability, and compliance across all programs.

What You’ll Bring:

• 8–12+ years of experience in marketing automation, lifecycle marketing, or martech leadership.
• Deep expertise in Adobe Marketo, including architecture, dynamic content, scoring, COE governance, and complex journey design.
• Strong understanding of cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging).
• Experience partnering with CDP/CRM teams to leverage identity, segments, and behavioral data.
• Strong foundation in data-driven decisioning, testing methodologies, and measurement frameworks.
• Proven ability to manage a team, build new operating models, and drive cross-functional alignment.
• Excellent communication, stakeholder influence, and organizational leadership skills.
• Experience in a fast-paced, matrixed environment with complex customer journeys.

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $170,000 to $185,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• Paid sick leave
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits