Senior Field Marketing Specialist

Boston, MA, US

James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the industry. James Hardie is a high-performance organization, with an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,000 employees across operations in North America.


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Senior Field Marketing Specialist creates demand and helps leverage wins in the marketplace, whether it’s with contractors, builders, or dealers. The role supports the North Division, including the following priority metros: Boston, New York, Philadelphia, Washington DC, Chicago, Minneapolis.  This position will help grow the number of contractors pitching Hardie to homeowners, while defending our current business and enabling contractors in growth-mode. This role is also responsible for helping to win the hearts and minds of dealer sales reps, building their confidence to promote Hardie to contractors and builders.  This role reports to the Director of Marketing – Pro Channel, with a dotted line to the Sr Director of Sales – North Division. The sales team is the #1 customer for this role. This position will also partner with a broad cross-functional team, including segment leaders, the marketing team, sales operations, and events management.  The position can be based in any major metropolitan area in the Northeast or located in Chicago. Travel is expected to be 30-40%.  


What You’ll Do: 

  • Accelerate market development and sales growth with a primary focus on converting competitive siding opportunities (vinyl and wood siding, primarily) to Hardie fiber cement products.
  • Regionally deploy channel marketing strategies and tools in support of company growth goals.
  • Gain a good understanding of our target Customers, Contractors, and Consumers (homeowners), and help to develop compelling customer and market programs to enable market share growth.
  • Partner with central marketing team to execute strategic email communications to the trade.
  • Partner with sales teams to drive increased contractor acquisition and alignment through execution of local events.
  • Develop case studies and capturing wins to fuel additional growth in the market.
  • Communicate and partner with internal and external stakeholders at all levels.


What You’ll Bring:

  • Bachelor's Degree required (must be from an accredited institution). Marketing, Communications, or Business preferred
  • 7 to 10 years of marketing experience
  • 2+ years business to business (B2B) marketing focus
  • Experience creating, executing and managing multiple project plans and integrated marketing campaigns at once
  • Proven ability to effectively navigate through ambiguous situations
  • Able to manage and motivate people through influence and build strong relationships with a wide range of people
  • Ability to travel 30-40%

What You’ll Receive:

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

  • Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
  • 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
  • Paid holidays, paid vacation including Jury Duty and bereavement leave
  • Wellness Program
  • Employee Assistance Program
  • Parental Leave
  • Community Involvement & Sustainable Solutions - Fire Resistant Siding to Help Rebuild the Grizzly Flats Community | James Hardie


Apply now and come “home” to Hardie!





James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.

Nearest Major Market: Boston

Job Segment: Field Marketing, Channel Marketing, Communications, Marketing Communications, Marketing