Marketing Analytics Manager

James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the industry. James Hardie is a high-performance organization, with an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,000 employees across operations in North America.

Make your dream career a reality. It’s possible!

Hybrid – Chicago based

As the Marketing Analytics Manager you will report to the Senior Digital Marketing Manager and be a key contributor in gathering and drawing insights from marketing analytics data. You will be a well-rounded, tech-savvy, quantitative digital marketer with experience across a breadth of areas, including customer audience management, marketing ROI, KPI generation, predictive modeling, testing and optimization, analytics and reporting, etc.  

In this role, you will be the quantitative anchor for an agile marketing team, that facilitates the development of insights from marketing to the rest of the business. You will need to be comfortable working with agency partners and other business segment members, to create impactful insights from marketing performance related to financial metrics across the business.

What You’ll Do: 

•  Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Become the power user of Amplitude, James Hardie’s Customer Data Platform (CDP), by providing insights and recommendations to internal and external stakeholders
• Make thoughtful & strategic recommendations for marketing innovations supported by data that drive business objectives like efficiency gains, increased engagement or improved performance
• Develop and maintain a comprehensive consumer segmentation models, data enrichment, integrated marketing for ROI, estimating causal impact on financial impact in the short and long-run
• Identify targeted audiences to optimize marketing communications for digital media deployment, on-site personalization and one-to-one marketing by leveraging transaction and behavioral data.
• Analyzes external and internal customer data using database queries (SQL, EDW), spreadsheet (Excel) models, web analytics tools (Google, Amplitude), statistical analysis tools, and campaign management software tools
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

The position responsibilities outlined above are in no way to be construed as all encompassing.  Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

What You’ll Bring:

• Bachelor's degree in marketing or a business-related field.
• 7-10 years of experience related experience

What You’ll Receive:

• At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees. 
• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• Paid holidays, paid vacation including Jury Duty and bereavement leave
• Wellness Program
• Employee Assistance Program 
• Parental Leave
• Community Involvement & Sustainable Solutions - Fire Resistant Siding to Help Rebuild the Grizzly Flats Community | James Hardie
• And more 

Apply now and come “home” to Hardie!

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James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.