Digital Marketing Specialist

James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the industry. James Hardie is a high-performance organization, with an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,000 employees across operations in North America.

Make your dream career a reality. It’s possible!

Hybrid from our downtown Chicago office / your Chicagoland home office

As the Digital Marketing Specialist, you will report to the Senior Digital Marketing Manager and be responsible for oversight, maintenance, and optimization of James Hardie’s external website properties. You will be a well-rounded, tech-savvy digital marketer with hands-on experience across a breadth of areas, including website launches, website management, hands-on experience using Content Management Systems (CMS) to publish, SEO, testing and optimization, analytics and reporting, etc.

You will partner with marketing stakeholders, as well as other agency partners and business segment members, to manage a wide variety of key web projects to completion. We are looking for an energetic candidate who is not afraid to dive in and create an amazing digital experience.

What You’ll Do: 

• Provide project management, tracking, and reporting on James Hardie’s owned web properties
• Administer James Hardie’s Content Management System (CMS), creating and managing content updates and content maintenance
• Develop web experiences that reflect a test & learn approach to content delivery along our customer journey that encourages engagement with the product
• Generate actionable intelligence from audience insights by working with our analytics team to support incremental changes to the product
• Lead Search Engine Optimization (SEO) efforts, both content and technical, to drive continuous improvement
• Lead Search Engine Optimization efforts, both content and technical, to drive continuous improvement
• Support the development of landing pages and A/B testing plans

• Manage end-to-end digital marketing projects – specifically website and landing page launches, including requirements gathering, timeline management, Q/A and testing, and post-launch support
• Collaborate with James Hardie’s IT team through detailed documentation and proactive communication
• Assist in ongoing website development and manage our digital agency in new development efforts
• Identify and ensure that project deliverables meet or exceed goals

The position responsibilities outlined above are in no way to be construed as all encompassing.  Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

What You’ll Bring:

• Hands-on experience with CMS tools and basic HTML knowledge
• Proficiency with SEO management platforms, such as Conductor or Brightedge
• Familiarity with Google Analytics, Google Search Console, CDPs and other analytics and reporting tools
• Hands-on experience across a variety of digital marketing areas, including website administration and development, digital content marketing, SEO, testing & optimization tools, etc.
• Proficient in project management platforms (experience with Workfront, Jira, SmartSheets and SharePoint a plus)

What You’ll Receive:

• At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees. 
• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• Paid holidays, paid vacation including Jury Duty and bereavement leave
• Wellness Program
• Employee Assistance Program 
• Parental Leave
• Community Involvement & Sustainable Solutions - Fire Resistant Siding to Help Rebuild the Grizzly Flats Community | James Hardie
• And more 

Apply now and come “home” to Hardie!

James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.